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The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.</p> <p>&nbsp;</p> fidyah@stiesemarang.ac.id (Fidyah Yuli Ernawati) info@stiesemarang.ac.id (Sukma) Thu, 24 Oct 2024 10:57:53 +0700 OJS 3.1.0.1 http://blogs.law.harvard.edu/tech/rss 60 PENGARUH EMPLOYEE ENGAGEMENT, ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB), DAN PERSON ORGANIZATION FIT TERHADAP KINERJA PADA PERSONEL KORAMIL 03 SEMARANG UTARA DAN SEMARANG TIMUR https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/672 <p><em>Study This test in a way empirical influence</em> <em>Employee Engagement, Organizational</em> <em>Citizenship Behavior, and Person Organizational Fit towards performance member koramil north and east Semarang . population study This is all over member koramil Semarang east and north . Saturated sampling technique used in research this . Method data collection passes questionnaire and data analysis using SPSS, namely : Analysis test regression multiple , t test and R<sup>2 </sup>. Study This show results that all over variable independent , namely Employee Engagement, Organizational Citizenship Behavior, and Person Organization Fit have influence positive and significant to performance member (Y) directly Partial nor simultaneous . According to mark coefficient determination show that variable performance can explained through to three independent variable in regression .</em></p> <p><em>Penelitian ini menguji secara empiris pengaruh</em> <em>Employee Engagement, Organizational</em> <em>Citizenship Behavior, dan Person Organizational Fit terhadap kinerja anggota koramil utara dan timur semarang. populasi penelitian ini adalah seluruh anggota koramil semarang timur dan utara. Teknik sampling jenuh digunakan pada penelitian ini. Metode pengumpulan data melewati kuesioner dan analisis data mempergunakan SPSS yang yaitu: Uji analisis regresi berganda, uji t dan uji R<sup>2</sup>. Penelitian ini menunjukkan hasil bahwa seluruh variabel bebas, yaitu Employee Engagement, Organizational Citizenship Behavior, dan Person Organization Fit memiliki pengaruh positif dan signifikan terhadap kinerja anggota (Y) secara parsial maupun simultan. Menurut nilai koefisien determinasi menunjukkan bahwa variabel kinerja dapat dijelaskan melalui ke tiga variabel independent dalam regresi.</em></p> Alvian Dwi Oktavianto, Johanis Souisa, Bayu Indarto ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/672 Mon, 21 Oct 2024 00:00:00 +0700 PENGARUH GREEN BRAND KNOWLEDGE , GREEN BRAND POSITIONING DAN ATTITUDE TOWARD GREEN BRAND TERHADAP GREEN PURCHASE INTENTION PADA KONSUMEN AMDK MEREK LE MINERALE Di KOTA SEMARANG https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/750 <p><em>This research aims to find out whether Green Brand&nbsp; knowledge,Green Brand Positioning, Attitude Toward Green Brand,&nbsp; &nbsp;influence the Green Purchase Intention of bottled drinking water consumers. The independent variables in this research are Green Brand&nbsp; knowledge, Green Brabd Positioning,Attitude Toward Green Brand, . The dependent variable in this research is Green Purchase Intention.</em></p> <p><em>The data sources in this research are primary and secondary data, obtained by distributing questionnaires to respondents. The population in this study, namely Aqua Brand AMDK consumers in the city of Semarang, was calculated from the sampling used, namely non- probability sampling. The data analysis method uses the SPSS 23 program.</em></p> <p><em>The results show that the Green Brand Knowledge has no significant effect on Green Purchase Intention., This is proven by t-count 1.146 &lt; ttable 1.98580 significance level 0.255 &gt; 0.05. Green Brand Positioning variable has a positive and significant effect on Green Purchase Intention. &nbsp;This is proven by t-count. This is proven by the t-count 4.122 &gt; t-table 1.98580 and a significance level of 0.000 &lt;0.05. Attitude Toward Green Brand has no significant effect on Green Purchase Intention.This is proven by the t-count -0.290 &lt; t-table 1.98580 with a significance level of 0.772 &gt; 0.05 The results of Green Brand Knowledge,Green Brand Positioning Attitude Toward Green Brand, together have a significant effect on Green Purchase Intention. This can be explained by significance level below 5% (α = 0.05) and Fcount 23.961&gt;Ftable 2.70</em></p> Rudika Harminingtyas, Theresia Susetyarsi, Diva Riza Fahlefi, Catur Prabowo ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/750 Wed, 23 Oct 2024 11:08:11 +0700 PENEKANAN DIMENSI ORIENTASI PASAR PADA KINERJA PEMASARAN https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/749 <p><strong><em>Abstract</em></strong><em>.</em> <em>The research problems behind this research is the case of the decrease in income of outlet rent and store Semarang, beside that there is also gap of research about influence from market orientation to marketing performance. So this study aims to analyze the influence of customer orientation, competitor orientation and cross-functional coordination of marketing performance. The population in this research is all owner of rent and store outlet of Semarang, with sample number 100 respondents, taken based on purposive sampling method. Analyzer used is multiple linear regression. The results of this study proves empirically that customer orientation, competitor orientation and cross-functional coordination have positive and significant impact on marketing performance.</em></p> Sinar Hubtriyan Ade, EVINTA AMALIA NURHIDAYAH, Fidyah Yuli Ernawati, Yolanda Ardestya Linanjung ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/749 Wed, 23 Oct 2024 11:15:38 +0700 This research aimed to examine PENGARUH PENGETAHUAN INVESTASI, LITERASI KEUANGAN, MOTIVASI INVESTASI PADA MINAT INVESTASI KARYAWAN https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/746 <p><em>This research aimed to examine the influence of investment knowledge, financial literacy, and investment motivation on investment interest in CV Aulia Jati Furniture employees in Jepara. The research population was 118 employees of CV Aulia Jati Furniture, of which all sample members were taken as samples (saturated sampling). The required primary data were collected by questionnaire and then analyzed by multiple linear regression using SPSS 26. The results showed that investment knowledge and investment motivation had a significant positive effect on investment interest while financial literacy had no effect.</em></p> <p>&nbsp;</p> Saskia fitria ningrum, Purwo Adi Nugroho ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/746 Wed, 23 Oct 2024 11:21:54 +0700 PENGARUH CITRA MEREK, HARGA, DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PADA PRODUK GEMBLONG “MBAH MOEL” DI KOTA SALATIGA https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/743 <p><strong>.</strong> Saat ini banyak perusahaan berkompetisi untuk menguasai pangsa pasar yang ada. Penelitian ini bertujuan untuk mengetahui Pengaruh Citra Merek, Harga, Dan Promosi Terhadap Kepuasan Pelanggan Pada Produk Gemblong “Mbah Moel” di Kota Salatiga. Variabel independen Citra Merek (X1) Harga (X2), Promosi (X3) dan variabel dependen adalah Kepuasan Pelanggan (Y). Populasi penelitian ini adalan semua pelanggan Produk Gemblong “Mbah Moel” di Kota Salatiga yang tidak diketahui jumlahnya dan untuk sampel menggunakan teknik judgemental sampling diketahui sebesar 96 orang. Teknik pengumpulan data yaitu dengan metode kuantitatif menggunakan kuesioner. Untuk pengujian instrumen menggunakan uji Validitas, uji Reliabilitas, dan uji Asumsi klasik. Untuk teknik analisis data menggunakan metode Analisis Regresi Linier Berganda dengan uji t, uji Kelayakan Model dan Koefisiensi Determinasi (R2). Hasil penelitian menunjukan variabel Citra Merek berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan, Harga berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan dan Promosi berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan Pada Produk Gemblong “Mbah Moel” di Kota Salatiga. Disarankan kepada pihak perusahaan untuk dapat lebih meningkatkan citra merek kepada pelanggan dengan cara memenuhi indikator yang ada dalam citra merek yang dibutuhkan pelanggan.</p> Eko Sasono, Sopi Sopi, Septian Bagus Irian Pratama ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/743 Wed, 23 Oct 2024 11:30:10 +0700 PENGARUH BUDAYA ORGANISASI, KEPUASAN KERJA DAN KEADILAN ORGANISASI TERHADAP KOMITMEN ORGANISASI PADA PEGAWAI KELURAHAN DI KECAMATAN GAJAHMUNGKUR SEMARANG https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/739 <p>Penelitian&nbsp; ini bertujuan untuk mengetahui pengaruh Budaya Organisasi, Kepuasan Kerja dan Keadilan Organisasi terhadap Komitmen Organisasi. &nbsp;Variabel Budaya Organisasi tidak berpengaruh terhadap Komitmen Organisasi diperoleh koefisien regresi arah positif dengan t hitung 1.862 &lt; 1.980 dengan nilai signifikansi sebesar 0,068 &gt; 0,05. Kepuasan Kerja berpengaruh positif dan signifikan terhadap Komitmen Organisasi diperoleh koefisien regresi arah positif dengan t hitung 2.418 &gt; 1.980 dengan nilai signifikansi sebesar 0,019 &lt; 0,05. Keadilan Organisasi tidak berpengaruh terhadap Komitmen Organisasi diperoleh koefisien regresi arah positif dengan t hitung 1.227 &lt; 1.980 dengan nilai signifikansi sebesar 0,225 &gt; 0,05. Hasil pengujian kelayakan model dengan tingkat signifikan adalah 0,000 &lt; 0,05, artinya model merupakan model yang layak atau fit untuk digunakan. Nilai Adj R<sup>2</sup> diperoleh sebesar 0,256 yang artinya 25.6 % Komitmen organisasi dapat dijelaskan oleh variabel Budaya organisasi, Kepuasan kerja dan Keadilan organisasi, sedangkan sisanya dipengaruhi oleh variabel lain diluar model penelitian ini</p> Jefri Heridiansyah, Theresia Susetyarsi, Sri Wiranti Setiyanti, Amalia Dity Meilinda ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/739 Wed, 23 Oct 2024 11:45:53 +0700 KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN TOKO CAT https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/736 <p><em>The aim of this study is to find the simultaneous and independent influence of service quality elements such as guarantee, reliability, tangibles, empathy and responsiveness on consumer satisfaction at Warna Abadi Paint Shop Purwosari Solo, and to find out the element that have the strongest influence. It is hoped that the study can provide scientific contributions for future researchers. For Warna Abadi Paint Shop Purwosari Solo, there is benefit of knowing the element of service quality that most influence consumer satisfaction and being able to empower other elements to increase consumer satisfaction. The study was carried out quantitatively using SPSS. Primary data was obtained from respondents. A Cronbach's Alpha value 0.792 means questionnaire is reliable. Regression coefficients for all independent variables are positive. The Simultaneous Test indicates that guarantee, reliability, tangibility, empathy and responsiveness simultaneously influence consumer satisfaction. The Independent Test proves that the elements of empathy, responsiveness, assurance have an independent influence on consumer satisfaction, while other elements do not. Empathy has the strongest independent influence. Analysis of the Coefficient of Determination states that 69.8% of consumer satisfaction is determined by service quality elements, while the rest is determined by other things, for example product quality, price, place, promotion.</em></p> <p><strong><em>Abstraksi</em></strong><em>. </em><em>Tujuan kajian ini mendapati pengaruh serentak maupun mandiri elemen-elemen kualitas pelayanan berupa jaminan, keandalan, berwujud, empati dan daya tanggap terhadap kepuasan konsumen di Toko Cat Warna Abadi Purwosari Solo, serta mengetahui elemen yang berpengaruh terkuat terhadap kepuasan konsumen. Kajian diharapkan dapat memberikan kontribusi ilmiah bagi peneliti selanjutnya. Bagi Toko Cat Warna Abadi Purwosari Solo mendapatkan manfaat praktis mengetahui elemen kualitas pelayanan yang paling berpengaruh terhadap kepuasan konsumen dan dapat memberdayakan elemen-elemen yang lain guna meningkatkan kepuasan konsumen. Kajian diselenggarakan secara kuantitatif dengan mengaplikasikan software SPSS. Data primer diperoleh dari responden yang mengisi kuesioner. Nilai Cronbach’s Alpha sebesar 0.792 bermakna kuesioner andal sebagai alat pengumpul data. Koefisien regresi semua variabel independen bertanda positif. Uji Serentak mengindikasikan jaminan, keandalan, berwujud, empati dan daya tanggap secara serentak berpengaruh terhadap kepuasan konsumen. Uji Mandiri membuktikan bahwa elemen empati, daya tanggap dan jaminan memiliki pengaruh mandiri terhadap kepuasan konsumen, sementara elemen lain tidak. Empati adalah elemen yang memiliki pengaruh mandiri terkuat terhadap keputusan konsumen. Analisis Koefisien Determinasi menyatakan 69.8% kepuasan konsumen ditentukan oleh elemen-elemen kualitas pelayanan, sementara itu sisanya ditentukan hal lain misalkan kualitas produk, harga, tempat dan promosi. </em></p> <p>&nbsp;</p> Nina Dewi Lashwaty, Muhammad Nur Juniadi ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/736 Wed, 23 Oct 2024 11:53:32 +0700 PENGARUH PROFITABILITY, LEVERAGE, SIZE DAN CAPITAL INTENSITY RATIO TERHADAP EFFECTIVE TAX RATE PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR FOOD & BAVERAGE YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2018-2022 https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/732 <p><em>Effective tax rate is the effective tax level in the form of a percentage of tax that must be paid by taxpayers based on the company's income or gross profit after considering various tax deductions in accordance with applicable tax regulations.</em> <em>This research aims to determine the influence of profitability, leverage, size and capital intensity ratio on the effective tax rate in manufacturing companies in the Food &amp; Baverage Sub Sector listed on the Indonesia Stock Exchange in 2018-2022. The total population in this study was 88 companies. The total sample for this research was 32 companies taken using the purposive sampling method. The variables used in this research are profitability, leverage, size, capital intensity ratio and effective tax rate.</em> <em>The results of the analysis show that the profitability and leverage profitability variables influence the effective tax rate (ETR). Meanwhile, the variables size and capital intensity ratio have no effect on the effective tax rate. Meanwhile, the variables profitability, leverage, size, capital intensity ratio of 86.9% have an influence on the effective tax rate, and 13.1% are influenced by other factors not included in this research.</em> <em>It is recommended that further research expand the research year period and company sector and use proxies or other measuring tools so that the results obtained are different and more accurate, adding independent variables that are not included in this research</em></p> Dina Pasha, Zumrotun Nafiah, silvia hendrayanti ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/732 Wed, 23 Oct 2024 14:41:05 +0700 UPAYA SINKRONISASI RENCANA PENARIKAN DANA DENGAN REALISASI ANGGARAN TAHUN 2022 https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/712 <p>Penelitian ini bertujuan untuk memahami penyebab terjadinya nilai deviasi pada indikator halaman III DIPA/indikator rencana penarikan dana pada Balai Besar Veteriner Wates dan merumuskan upaya mencegah terjadinya nilai deviasi pada indikator halaman III DIPA/indikator rencana penarikan dana pada Balai Besar Veteriner Wates. Penelitian ini menggunakan metode kualitatif dengan jenis studi kasus. Instrumen yang digunakan dalam metode interview adalah pedoman wawancara yang bersifat terbuka dan terstruktur. Data dikumpulkan melalui wawancara dan observasi, kemudian dianalisis secara interaktif melalui reduksi data, display data, dan penarik kesimpulan. Hasil penelitian menunjukkan penyebab terjadinya nilai deviasi pada indikator halaman III DIPA/indikator rencana penarikan dana adalah: a) adanya perencanaan yang tidak akurat, b) kemunduran jadwal belanja, c) <em>list </em>CPCL tidak disampaikan serempak, d) adanya keterlambatan juknis, e) penetapan bantuan yang bersifat politis dan bergantung pada faktor eksternal, dan f) revisi DIPA DJA yang mengembalikan RPD tidak dimutakhirkan kembali. Upaya mencegah terjadinya nilai deviasi pada indikator halaman III DIPA/indikator adalah: a) koordinasi antar bidang dengan PPK melalui review POK dan menjadwalkan kembali kegiatan yang akan dilaksanakan, b) mengajukan izin pembelian diawal tahun, merealisasikan RPD yang paling mendekati rencana, dan menambah jumlah SDM, c) peran pemimpin untuk mengevaluasi dan meningkatkan motivasi kerja, d) koordinasi antara bidang perencanaan, pelaksana kegiatan, dan keuangan untuk menyusun RPD, e) meningkatkan koordinasi dengan tim pusat untuk memprediksi RPD, dan f) diperlukan <em>update</em> halaman III DIPA secara berkala</p> Dewi Arum Rahayuningsih, Meidi - Syaflan ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/712 Wed, 23 Oct 2024 14:49:24 +0700 PENGARUH INSTAGRAM ADVERTISING TERHADAP MINAT BELI KONSUMEN DI KARLA PET SHOP https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/759 <p><em>Penelitian ini bertujuan untuk mengetahui Pengaruh Instagram Advertising Terhadap Minat Beli Konsumen di Karla Pet Shop. Pendekatan penelitian yang digunakan dalam penelitian ini adalah analisis deskriptif dan verifikatif dengan menggunakan data primer. Teknik sampling yang digunakan adalah dengan purposive sampling. Analisis statistik yang digunakan dalam penelitian ini adalah uji asumsi klasik, uji validitas, uji reliabilitas, analisis regresi linear sederhana. Banyaknya populasi dan sampel dalam penelitian ini 100 responden. Pengambilan sampel menggunakan metode purposive sampling dengan sumber yang diperoleh melalui hasil pengisian kuesioner dan diproses dengan bantuan software SPSS Version 25.0. Hasil penelitian menunjukkan bahwa secara parsial, Instagram Advertising berpengaruh positif signifikan terhadap Minat Beli Konsumen di Karla Pet Shop</em></p> Gabriella Sabatini, Henny Utarsih ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/759 Wed, 23 Oct 2024 15:27:25 +0700 Pengaruh Harga, Promosi, E-WOM dan Kepercayaan Terhadap Minat Pembelian Tiket Pada Patent Tour & Travel Semarang. https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/757 <p>This study aims to analyze the effect of price, promotion, electronic word-of-mouth (e-WOM), and trust on ticket purchase interest at Patent Tour &amp; Travel Semarang. The method used is a survey by collecting data through questionnaires distributed to 219 respondents who are Patent Tour &amp; Travel customers. The data were analyzed using multiple regression analysis to identify the effect of each variable on purchase interest.</p> <p>The results of the study indicate that price and promotion have a positive and significant effect on ticket purchase interest. In addition, e-WOM has also been shown to contribute significantly to increasing purchase interest, while trust shows the strongest influence among other variables. This study provides recommendations for Patent Tour &amp; Travel management to utilize promotional strategies more and strengthen consumer trust elements to increase ticket purchase interest. These findings are expected to be a reference for companies in formulating more effective marketing strategies.</p> <p>Keywords: price, promotion, e-WOM, trust, purchase interest, Patent Tour &amp;</p> <p>Travel.</p> sopi sopi ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/757 Wed, 23 Oct 2024 15:10:28 +0700 ANALISIS KINERJA KEUANGAN PERUSAHAAN SEBELUM DAN SESUDAH INITIAL PUBLIC OFFERING (IPO) PADA PT DAYAMITRA TELEKOMUNIKASI Tbk PERIODE TAHUN 2018–2023 https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/760 <p><em>Penelitian ini bertujuan untuk : Mengetahui perbandingan kinerja keuangan perusahaan yang diukur menggunakan Current Ratio</em><em>, Debt to Equity Ratio</em><em>, Return on Asset</em><em>, Total Assets Turnover</em><em>, Devident Payout Ratio sebelum dan sesudah Initial Pubic Offering (IPO) pada PT Dayamitra Telekomunikasi Tbk tahun 2018 – 2023.</em><em> Metode analisis data yang digunakan adalah uji beda Paired Sample T-test dan uji beda Wilcoxon Sigend Rank. Hasil dari penelitian ini dapat disimpulkan bahwa : 1). Currant Ratio (CR) tidak mengalami perbedaan kinerja keuangan yang signifikan baik sebelum maupun setelah IPO. 2). Return On Assets (ROA) tidak mengalami perbedaan kinerja keuangan yang signifikan baik sebelum maupun setelah IPO. 3). Debt to Equity Ratio (DER) tidak mengalami perbedaan kinerja keuangan yang signifikan baik sebelum maupun setelah IPO. 4). Total assets turnover (TATO) tidak mengalami perbedaan kinerja keuangan yang signifikan sebelum maupun setelah IPO. 5). Devidend payout ratio (DPR) tidak mengalami perbedaan kinerja keuangan yang signifikan baik sebelum maupun setelah dilakukan IPO.</em></p> Dewi Astuti, Rita Andini, Utami Puji Lestari ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/760 Thu, 24 Oct 2024 09:25:39 +0700 PENGARUH KOMPENSASI, DISIPLIN KERJA DAN KOMPETENSI TERHADAP KINERJA PEGAWAI DI KANTOR PENGAWASAN DAN PELAYANAN BEA DAN CUKAI TIPE MADYA PABEAN B SURAKARTA https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/761 <p><em>Masalah penelitian ini adalah adakah pengaruh kompensasi, disiplin kerja, dan kompetensi terhadap kinerja pegawai di Kantor Pengawasan dan Pelayanan Bea dan Cukai Tipe Madya Pabean B Surakarta sehingga variabel penelitian ini adalah kompensasi, disiplin kerja dan kompetensi dan kinerja pegawai. Sampel sebanyak 120 responden. Metode sampel yang digunakan adalah sampling jenuh. Jenis data yang digunakan dalam penelitian ini adalah data primer. Teknik pengumpulan data yang digunakan adalah kuesioner. Analisis data dengan Teknik analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa terdapat pengaruh secara simultan, secara parsial variabel disiplin kerja (X</em><em>2) dan variabel kompetensi (X</em><em>3) menunjukkan nilai t </em><em>hitung &gt; t </em><em>tabel artinya berpengaruh signifikan terhadap kinerja pegawai. Sedangkan untuk variabel kompensasi X</em><em>1 menunjukkan nilai t </em><em>hitung &lt; t </em><em>tabel secara parsial variabel kompensasi X</em><em>1 tidak berpengaruh signifikan terhadap kinerja pegawai. Dari hasil uji regresi menunjukan semua variable independent berpengaruh positif.</em></p> Yogi Widyoseno, Nani Irma Susanti ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/761 Thu, 24 Oct 2024 09:46:21 +0700 LITERASI KEUANGAN DAN DAMPAKNYA TERHADAP PERILAKU KEUANGAN MAHASISWA: TINJAUAN LITERATUR https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/762 <p><em>Penelitian ini bertujuan untuk mengkaji dan mendalami mengenai literasi keuangan dan juga untuk melihat bagaimana dampaknya kepada perilaku keuangan mahasiswa dalam mengelola keuangan pribadinya. Penelitian ini mengunakan metode studi tinjauan dengan Pendekatan Literatur Review 9 Jurnal Artikel Ilmiah, ditemukan bahwa Literasi Keuangan memiliki pengaruh dan berdampak terhadap Perilaku keuangan mahasiswa, karena semakin baik pemahaman akan mengenai keuangan, maka mahasiswa tersebut akan tecermin dari cara mengelola dan mengatur keuangan pribadinya, termasuk dalam penggunaan pembayaran digital, dan menurut Survei Nasional Literasi dan Inklusi Keuangan (SNLIK) 2022. Generasi Z memiliki presentasi literasi keuangan sebesar 47,88% dan generasi milenial sebesar 52,12%. Berdasarkan gender, perempuan memiliki indeks financial literacy sebesar 50, 33% lebih tinggi dibandingkan laki-laki sebesar 49.05%. Artinya bahwa generasi milenial memiliki kemampuan pengelolaan lebih baik&nbsp; dibandingkan generasi&nbsp; Z.</em></p> Muhammad Distian Andi Hermawan, Debi Septiani ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/762 Thu, 24 Oct 2024 10:04:54 +0700 Peran Variasi Produk, Harga, dan Layanan dalam Membangun Loyalitas Pelanggan di Pasar Kosmetik Semarang https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/763 <p><em>Customer loyalty is a condition where customers consistently make repeat purchases, hold a positive attitude towards a brand, are committed to that brand, and intend to continue purchasing in the future. This study aims to analyze the influence of product completeness, price perception, and service quality on customer loyalty at Semarang Cosmetic Store.</em></p> <p><em>The population in this study comprises consumers or customers of Semarang Cosmetic Store, with an unknown total number. The sample size was calculated using Cochran's formula, resulting in a sample of 97 customers. The sampling technique used is non-probability sampling, specifically incidental sampling. The independent variables in this study include product completeness (X1), price perception (X2), and service quality (X3), while the dependent variable is customer loyalty (Y). Data were collected using a questionnaire that has been tested for validity and reliability. The data analysis technique used in this study is multiple regression, with calculations assisted by the SPSS application.</em></p> <p><em>The results of the analysis show that the t-value for the product completeness variable is 3.849, which is greater than the t-table value of 1.985, with a significance level of 0.000. This indicates that the product completeness variable has a positive and significant influence on customer loyalty. Furthermore, the t-value for the price perception variable is 3.960, also greater than the t-table value of 1.985, with a significance level of 0.000, indicating that price perception has a positive and significant influence on customer loyalty. The t-value for the service quality variable is 4.495, greater than the t-table value of 1.985, with a significance level of 0.000, indicating that service quality also has a positive and significant influence on customer loyalty. The coefficient of determination (R Square) of 0.855 indicates that the variables of product completeness, price perception, and service quality collectively explain 85.5% of the variation in customer loyalty.</em></p> <p><em>Based on these findings, it is recommended that the Cosmetic Store effectively manage product completeness to meet customer expectations, as this is a key factor in competition among cosmetic stores, where a well-rounded product offering can attract customer interest. The store should maintain the currently favorable price perception and is encouraged to implement customer loyalty programs, such as purchase discounts and other incentives..</em></p> Anggita Irawati, Penta Widyartati, Aprilia Surati ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/763 Thu, 24 Oct 2024 00:00:00 +0700 Literasi Keuangan, Pendidikan Ekonomi Keluarga, Dan Pendapatan Terhadap Perencanaan Keuangan Gen Z https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/764 <p><em>Penelitian ini membahas perencanaan keuangan Gen Z yang dipengaruhi oleh literasi keuangan, pendidikan ekonomi dalam keluarga, dan pendapatan, serta bagaimana financial self-efficacy berperan dalam proses tersebut. Tujuannya adalah untuk mengetahui pengaruh faktor-faktor tersebut terhadap perencanaan keuangan Gen Z di kalangan mahasiswa Universitas PGRI Wiranegara. Penelitian ini menggunakan metode kuantitatif dengan analisis jalur, dan data dikumpulkan melalui kuesioner dari 100 responden. Hasil penelitian menunjukkan: (1) Literasi keuangan, pendidikan ekonomi dalam keluarga, dan pendapatan secara langsung memengaruhi perencanaan keuangan Gen Z; (2) Faktor-faktor tersebut juga memengaruhi financial self-efficacy, (3) Financial self-efficacy memiliki pengaruh langsung terhadap perencanaan keuangan Gen Z. (4) Literasi keuangan, pendidikan ekonomi dalam keluarga, dan pendapatan memengaruhi perencanaan keuangan Gen Z melalui financial self-efficacy.</em></p> Devi Pancasari, Sugeng Pradikto, Suchaina Suchaina ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/764 Thu, 24 Oct 2024 10:57:06 +0700 Bibliometrik: Technology-Organisation- Enviroment, Intention To Adopt Technology Pada UKM Menggunakan Analisis Vosviewer https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/758 <p><strong><em>Abstract</em></strong><em>.</em><em>The development of digitalization is accelerating, along with the growth of internet usage. This condition makes a very drastic change for the company, where there is a change in the system from conventional to digital systems. </em><em>SMEs</em><em> need to adopt digital technology to expand the market because using a digital system all products and services produced can be seen and accessed by everyone without limits. </em><em>SMEs</em><em> must be able to compete to improve performance. This research is a bibliometric study that aims to identify the factors involved in the TOE model that influence </em><em>SMEs</em><em> to adopt the technology. Bibliometric analysis was performed using Vosviewer software. The results obtained based on the Vosviewer network mapping, are keywords that have the potential to be investigated more deeply related to the factors that influence </em><em>SMEs</em><em> in adopting technology.</em><em>&nbsp;</em></p> <p>&nbsp;</p> Rihan Hafizni ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/758 Sat, 26 Oct 2024 10:00:04 +0700 IS IT IMPORTANT FOR ISLAMIC BOARDING SCHOOLS TO HAVE AN ACCOUNTING INFORMATION SYSTEM? https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/753 <p>Islamic boarding schools, as Islamic educational institutions in Indonesia, play a crucial role in character formation and human resource development. In addition to providing religious education, pesantren also contribute to economic independence through efficient financial management. However, many Islamic boarding schools still use ineffective manual recording methods, hindering financial statement accountability and transparency. This study aims to demonstrate the importance of accounting information systems (AIS) in the financial management of Islamic boarding schools. Literature studies and interviews with pesantren managers found that the current conditions of financial recording and management raise several issues, including the complexity of financial records and the difficulty of knowing the actual balance on each account. As a result, decision-making cannot be carried out promptly and is prone to unwise decisions. The results of the literature show that AIS helps in better financial management and contributes to increasing stakeholder trust in pesantren</p> Liafatra Nurlaily ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 https://jurnal3.stiesemarang.ac.id/index.php/jurnal/article/view/753 Sat, 26 Oct 2024 10:24:43 +0700