JURNAL STIE SEMARANG (EDISI ELEKTRONIK)

EFEKTIVITAS GAYA PEMASARAN BAKAR-BAKAR DUIT OLEH E-COMMERCE DI INDONESIA

Liafatra Nurlaily, Oktarini Kuntari — Tue, 06 Feb 2024 13:19:04 +0700

This study aims to determine the effectiveness of marketing strategies using the style of burning money by e-commerce to achieve the goals of increasing data, people’s purchasing power using e-commerce, and changing the behaviour of Indonesian people towards digitalization. The literature study method was used to conduct this research due to limited time and resources to conduct case studies or collect data through interviews with e-commerce visitors. The results of the study show the effectiveness of the money-burning marketing style in increasing the number of e-commerce users, increasing the amount of annual e-commerce revenue, and increasing the percentage of activity in the use of e-commerce by internet users in Indonesia.

KINERJA KARYAWAN DI ANTARA LINGKUNGAN KERJA DAN KOMUNIKASI SEBUAH PERUSAHAAN JAWATAN

Tettie Setiyarti, Putu Fajar Hariyani, Ni Ketut Laswitarni, Pipit Sundari — Tue, 06 Feb 2024 13:27:57 +0700

Every company is expected to be able to manage its human resources well, so that they can be relied on to achieve the company's vision, mission, and targets. The two main factors that influence employee performance in a company are a conducive work environment and the communication style used within the company. This article will focus on discussing and analysing the influence of the work environment and communication on employee performance in a service company, with the Broadcast Program Sector of LPP RRI Denpasar as a case study. The analysis technique that will be used in this article is multiple linear regression analysis. Based on the results of the regression that has been carried out, the regression model used to determine the Employee Performance (Y) is ideal, because the two independent variables, Work Environment (X1) and Communication (X2), both together (simultaneously) and partially, has a positive and significant effect

HOW TO INFLUENCER AND VIRAL MARKETING INCREASE PURCHASE INTENTION

Elbert Sulistio, Mr., Liliana Dewi — Tue, 06 Feb 2024 13:37:46 +0700

Heaven Scent is a business engaged in the perfumery industry and was established in 2021. Various marketing efforts made by Heaven Scent are promotions using influencer marketing and viral marketing. This study was conducted to determine the effect of influencer marketing and viral marketing on purchase intention in products from Heaven Scent. This type of research uses quantitative method research methods with the population, namely followers of Instagram @heavenscentindonesia. Data collection was carried out by questionnaire by Google Form distributed to Heaven Scent social media followers. Sampling using purposive sampling with a sample size of 100 respondents. The data analysis method used in this research is Statistical Product and Service Solution (SPSS) with multiple linear regression analysis method. The results show that the variables of influencer marketing (X1) and viral marketing (X2) have a significant effect on purchase intention, The conclusion that can be drawn from this study is that influencer marketing and influencer marketing variables affect the purchase intention of Heaven Scent products.

Factors Influencing Consumers’ Purchasing Intention on BerryBenka E-commerce Application in Surabaya: Applying Mediation Test of Customer Satisfaction

Hadi Kusuma Sunyoto, Jennifer Vincentia, Vincent Nathanael — Tue, 06 Feb 2024 13:55:11 +0700

The increasing number of internet users globally, especially, in Indonesia, has shifted the business environment digitally. It guides to the rising numbers of e-commerce, eliminating some distance barriers to ease in making transactions. This research investigates several factors influencing BerryBenka customers’ intention to purchase, specifically, perceived product quality, e-service quality, and customer satisfaction. The method applied in this study is quantitative research by distributing questionnaires to the respondents as many as 136 people who have mobile phones, have access to connect to the internet, and have installed and purchased at least one from the BerryBenka application before. This study verified that perceived product quality has a significant influence on customer satisfaction and purchasing intention. E-service quality was also found to significantly influence purchasing intention, nevertheless, does not significantly influence customer satisfaction. Also, customer satisfaction significantly influences purchasing intention.

DETERMINAN KINERJA KARYAWAN PT. SMARTFREN TELECOM TBK

Endah Fatqur Kusuma, ariyani indriastuti — Tue, 06 Feb 2024 14:06:01 +0700

Abstract.

Performance is the result of work in terms of quality and quantity achieved by an employee in carrying out their duties and responsibilities. The purpose of this research is to analyze the influence of compensation, leadership and career path on performance employee .Free variable in this research, namely compensation, leadership and career path, as well as the dependent variable, namely performance. Research population is an employee of PT. Smartfren Telecom Tbk Semarang Branch Office, with amount sample of 38 respondents. The data collection method is by distributing questionnaires to respondents. Data analysis uses multiple linear regression. Based on instrument test results data obtained results valid and reliable. Study this too has done it fulfil classical assumption test criteria. The result show that compensation, leadership and career path have a significant positive effect on employee performance.

ANALISIS HARGA SAHAM PERUSAHAAN JAKARTA ISLAMIC INDEX YANG TERDAFTAR DI BEI TAHUN 2018-2022

Leni Putriyani, Sri Wiranti Setiyanti, penta widyartati — Tue, 06 Feb 2024 14:14:29 +0700

In the era of globalization and free markets, there is a lot of intense competition between business actors to maintain the continuity of their companies by increasing capital in the form of debt or issuing shares. Looking at market capitalization growth where there are ups and downs in stock prices that are influenced by several factors, one of which is financial ratios. The purpose of this study is to determine the Effect of Current Ratio, Return on Asset and Debt to Equity Ratio on the Share Price of Jakarta Islamic Index Companies listed on the IDX for the 2018-2022 period.

The population in this study is 30 companies included in the Jakarta Islamic Index group listed on the Indonesia stock exchange for the 2018-2022 period. The sampling method in this study uses purposive sampling and ampelous that meets the criteria in this study are 15 (fifteen) companies. The variables used in this study are Current Ratio (X 1), Return on Assets (X 2), Debt to Equity Ratio (X3) and Stock Price (Y). The data used in this study are secondary data from www.idx.co.id and www.finance.yahoo.com. The analytical method in this study uses quantitative descriptive and hypothesis testing using multiple linear regression analysis methods with SPSS 24 tools.

The results showed that the Current Ratio (X 1) did not have a significant effect on the stock price with a significant value of 0.777 > 0.05, Return on Asset (X 2) had a significant effect on the stock price with a significant value of 0.008 < 0.05, and the Debt to Equity Ratio (X3) did not have a significant effect on the stock price with a significant value of 0.383 > 0.05.

The advice in this study is for potential investors who want to invest their funds must pay attention to and weigh Return on Assets because in this study it is proven to affect the share price of companies listed on the Jakarta Islamic Index on the IDX for the 2018-2022 period, besides that investors must also pay attention to other financial performance and must pay attention to company performance and The overall economic condition of the company that can have an impact on capital market conditions. For further researchers, it is recommended to increase financial ratios, increase the number of populations or samples and increase the period of more extended research so that it is expected to provide better research results and can expand research.

RELIGIUSITAS, PELAYANAN TERBAIK, DAN PROMOSI SEBAGAI FAKTOR KEPUTUSAN NASABAH UNTUK SAVING MONEY DI PERBANKAN SYARIAH

Ahmad Hijri Alfian, Dian Essa Nugrahini — Tue, 06 Feb 2024 14:23:11 +0700

Tujuan Penelitian ini adalah untuk mengetahui religiusitas, pelayanan terbaik, dan promosi sebagai faktor yang memperkuat keputusan nasabah untuk melakukan saving money pada industri perbankan syariah di Jawa Tengah, yang dampaknya juga akan semakin memperkuat industri keuangan syariah di Indonesia. Penelitian berbentuk kuantitatif dan sampel akan diukur menggunakan data primer yang berasal dari kuesioner kepada populasi penelitian yaitu nasabah Industri Bank Syariah yang ada di Jawa Tengah. Hasil penelitian menunjukkan religiusitas, pelayanan dan promosi berpengaruh positif terhadap keputusan nasabah dalam menabung di bank syariah

PENERAPAN STRATEGI 7P MARKETING MIX PADA GROSIR KOSMETIK

Muhammad Nur Juniadi, Nina Dewi Lashwaty, Mursid Mursid — Tue, 06 Feb 2024 14:28:16 +0700

Penggunaan kosmetik yang meluas termasuk di Indonesia membuat banyak pihak mendirikan perusahaan manufaktur dan perusahaan dagang produk terkait. Hal ini membuat persaingan semakin ketat. Marketer diharuskan untuk mengadopsi strategi pemasaran untuk memenangkan hati konsumen. Salah satu strategi pemasaran yang banyak diadopsi oleh toko kosmetik termasuk Ivone Grosir Kosmetik adalah 7P marketing mix. Teknik Sampling Insidental diaplikasikan dalam penelitian ini. Teknik pengumpulan data yang digunakan adalah angket, observasi dan wawancara. Nilai Cronbach’s Alpha 0.887 menyatakan reliabilitas angket tinggi. Data yang diperoleh merupakan data primer. Variabel bebas terdiri dari produk, harga, promosi, tempat, SDM, proses dan bukti fisik. Keputusan pembelian merupakan variabel terikat. Dari Uji Analisis Linier Berganda satu tahap diperoleh hasil bahwa variabel harga, bukti fisik, proses dan promosi memiliki pengaruh positif terhadap keputusan pembelian, sedangkan yang lain berpengaruh negatif. Dari Uji F diketahui bahwa semua variabel bebas dalam penelitian ini memiliki pengaruh secara simultan terhadap variabel terikat. Berdasalkan hasil Uji t ditemukan pengaruh secara parsial dari variabel-variabel harga, bukti fisik dan proses terhadap variabel keputusan pembelian, sementara variabel yang lain tidak memiliki pengaruh parsial. Menurut Analisis Koefisien Determinasi diperoleh fakta bahwa variabel-variabel bebas yang dimasukkan ke dalam penelitian ini berpengaruh 57.2% terhadap variabel terikat.

Pengaruh Sistem Informasi Akuntansi dan Pemahaman Akuntansi Pemerintahan terhadap Kualitas Laporan Keuangan Puskesmas di Kabupaten Demak

Syafi'ah Candra Saripuspita, Cahyani Tunggal Sari, Rokhmad Budiyono — Tue, 06 Feb 2024 14:44:36 +0700

This study aims to determine the effect of Accounting Information Systems and Understanding of Government Accounting on the Quality of Financial Statements. The sampling technique in this study was using Proportional Stratified Random Sampling. The research method used is a descriptive analysis method, a statistical analysis method consisting of multiple linear regression analysis, partial significant testing (t-test) and testing the coefficient of determination (R²). The results of this study indicate that the accounting information system has no significant effect on the quality of financial reports, while the understanding of government accounting has a significant effect on the quality of the financial reports of the Community Health Centers in Demak Regency.

APAKAH TECHNOLOGICAL CAPITAL DISCLOSURE MEMBERIKAN KEUNTUNGAN BAGI PERUSAHAAN?

Zulfikar Ikhsan Pane, Yohana Beng, Ingkak Chintya Wangsih — Fri, 09 Feb 2024 03:57:16 +0700

Utilisasi teknologi merupakan keharusan saat ini sehingga kemampuan untuk mengelolanya sangat diperlukan bagi perusahaan. Kajian ini mengajukan variabel technological capital sebagai keterbaruan yang terdiri dari latar belakang pendidikan teknologi yang dimiliki direksi dan hasil inovasi teknologi dan menguji pengaruhnya terhadap keuntungan perusahaan sekaligus nilai perusahaan melalui pengujian lanjutan. Melalui purposive sampling di perusahaan manufaktur dari 2015 – 2020 sebanyak 203 observasi ditemukan technological capital disclosure tidak berpengaruh terhadap keuntungan namun di penelitian lanjutan dengan proxy harga saham ditemukan technological capital disclosure berpengaruh positif signifikan. Hasil ini menunjukan bila investor mengapresiasi adaptasi terhadap teknologi walaupun dalam periode tersebut perusahaan belum menghasilkan laba.

DETERMINAN MINAT INVESTASI MAHASISWA DI PASAR MODAL

Wachidah Fauziyanti, Silvia Hendrayanti, Fidyah Yuli Ernawati — Fri, 09 Feb 2024 04:03:38 +0700

Tujuan Penelitian untuk mengetahui pengaruh determinan terhadap minat investasi mahasiswa STIE Semarang Di Pasar Modal. Populasi dalam penelitian ini adalah mahasiswa aktif STIE Semarang angkatan 2020-2022 yaitu sebanyak 1632 orang mahasiswa. Jumlah sampel pada penelitian ini sebanyak 100 orang mahasiswa, yang diperoleh dengan teknik pengambilan sampel yaitu Simple Purposive Sampling. Pengumpulan data menggunakan kuesioner. Metode analisis data yang digunakan dalam penelitian ini yaitu metode kuantitatif dengan menggunakan uji asumsi klasik dan pengujian hipotesis menggunakan regresi linier berganda.

Hasil analisis menunjukkan bahwa ada pengaruh modal minimal investasi, persepsi risiko, dan persepsi return terhadap minat investasi mahasiswa STIE Semarang di pasar modal dengan kadar determinasi sebesar 0,664 atau 66,4% minat berinvestasi mahasiswa dipengaruhi oleh modal minimal, persepsi risiko dan persepsi return, serta sisanya sebesar 33,6% dipengaruhi oleh variabel lain yang tidak diteliti.

PENGARUH EFEKTIVITAS PENGENDALIAN INTERNAL, KESESUAIAN KOMPENSASI DAN BUDAYA ORGANISASI TERHADAP KECURANGAN DALAM PELAPORAN KEUANGAN

Silvia Hendrayanti, Fidyah Yuli Ernawati, Wachidah Fauziyanti — Fri, 09 Feb 2024 04:10:48 +0700

This research aims to determine the influence of the effectiveness of internal control, suitability of compensation, organizational culture on fraud in financial reporting at the BRI Dukuhseti Unit, Pati Regency.The population in this study was 30 employees at the Bank Rakyat Indonesia Dukuhseti Unit, Pati Regency. Data was collected using a questionnaire that had been tested for validity and reliability. The data analysis technique used in this research is multiple regression with the help of calculations via the SPSS application. The results of the calculations that have been carried out, the t value for the effectiveness of internal control is -0.471 < t-table 2.055, indicating that it has no positive effect on fraud in financial reporting, then the calculated t value for suitability of compensation is 0.501 < t-table 2 shows that it has no negative effect on fraud in financial reporting and the calculated t value of organizational culture is 3.152 > t-table 2.055 shows a positive effect on fraud in financial reporting. The coefficient of determination (Adjusted R Square) of 0.471 means that the variables of internal control effectiveness, suitability of compensation, organizational culture have a role of 47.1% together in explaining the on fraud in financial reporting variable. It would be best for BRI to continue to monitor and evaluate as well as supervise both accounting records and employee behavior and codes of ethics, as well as analyzing the risk impact of possible violations, then BRI continues to maintain a sense of security by providing insurance and employee welfare.