MEMASUKI PASAR DENGAN WARALABA
MEMASUKI PASAR DENGAN WARALABA
Abstract
Waralaba merupakan cara memasuki dunia usaha yang sangat populer. Format bisnis waralaba telah memberikan fasilitas jasa yang luas bagi franchisee seperti pemasaran, periklanan, standar produksi, bimbingan dan pengawasan kualitas.
Franchisee adalah penerima waralaba bisa berbentuk badan usaha atau perorangan, sedang franchisor adalah pemberi waralaba bisa berbentuk badan usaha atau juga perorangan.
Banyak manfaat yang diperoleh bila memasuki pasar dengan cara waralaba ini seperti pemilihan tempat, pengendalian kualitas produk, material produk, konsultasi dan sebagai.
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