INOVASI, MARKET ORIENTATION DAN ADVERTISING INTERNAL AUDIENCE SERTA PENGARUHNYA TERHADAP PENGAMBILAN KEPUTUSAN
INOVASI, MARKET ORIENTATION DAN ADVERTISING INTERNAL AUDIENCE SERTA PENGARUHNYA TERHADAP PENGAMBILAN KEPUTUSAN
Abstract
Dalam pengambilan keputusan perusahaan perlu memperhatikan hal-hal yang dapat membuat perusahan mampu bersaing. inovasi dan orientasi pasar, advertising memiliki peron an yang penting dalam kelangsungan hidup perusahaan dimana dalam advertising ini diperlukan suatu strategi yang memiliki akurasi, nitai yang sesuai dan efektif.
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