FAKTOR-FAKTOR YANG DIPERTIMBANGKAN DALAM PENETAPAN HARGA
FAKTOR-FAKTOR YANG DIPERTIMBANGKAN DALAM PENETAPAN HARGA
Abstract
Harga merupakan suatu unsur dari bauran pemasaran yang' sangat penting. Dari harga inilah perusahaan bisa memperoleh pendapatan dan laba. Harga juga merupakan unsur bauran pemasaran yang paling fleksibel, karena perubahan harga tidak membutuhkan waktu yang lama. Berbeda dengan produk, saluran distribusi dan promosi, bila hal ini akan berubah membutuhkan waktu dan biaya yang tidak sedikit. Harga ditetapkan perusahaan dengan mempertimbangkan beberapa faktor, yaitu tujuan penetapan harga, menentukan permintaan, perkiraan biaya, analisis biaya, harga dan tawaran pesaing, metode penetapan harga dan memilih harga akhir. Harga akhir mana yang dipilih diharapkan akan membawa kemajuan dan pertumbuhan bagi perusahaan.
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