RELATIONSHIP MARKETING DALAM EKONOMI NILAI DAN JEJARING
RELATIONSHIP MARKETING DALAM EKONOMI NILAI DAN JEJARING
Abstract
Dalam era perkembangan pemasaran yang semakin horizontal dimana
perusahaan dan pelanggan membutuhkan interaksi yang semakin intensif dalam memasarkan produk dan memenuhi kebutuhan pelanggan. Perusahaan semakin dituntut memiliki strategi yang mampu menarik minat pelanggan dan bagaimana perusahaan mengembangkan strategi mereka dalam skala yang semakin luas.
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