NILAI DAN KEPUASAN KONSUMEN
NILAI DAN KEPUASAN KONSUMEN
Abstract
Customer satisfaction is to measure the extent to which customer expectations of products or services provided and in conformity with the actual product or service that he felt. Kotler (2002) in general, he states that: "Satisfaction is feeling happy or disappointed in someone who comes after comparing between perception / impression of the performance (or outcome) of a product and its expectations. "
Based on the above description that customer satisfaction is determined how
to keep customers' feelings and give the best to the customer in hopes customers will feel comfortable and continue to use Produc issued by the company in question.
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