QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM)
QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM)
Abstract
Quantitative Strategic Planning Matrix ( QSPM ), merupakan desain strategi yang dirumuskan oleh manajemen dalam menetukan pilihan alternative yang tersedia, sehingga akan memberikan gambaran hasil bagi manajemen untuk mementukan apa dan bagaimana , kapan dan dimana serta oleh siapa QSPM harus dijalankan. Oleh sebab itu dalam perumusan strategi manajemen hams memiliki keyakinan tentang hasil yang akan dicapai. Hal ini mengingat pengukuran kuantitatif memberikan gambaran nyata ten tang langkah yang harus dilakukan sesuai dengan perencanaan yang telah ditetapkan. Oleh karena manajemen harus
berpedoman dan berpegang pada " If we can mesuare it, We can manage it. If we can manage
it , we can achieve it "
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