Peran Kepuasan Dalam Membentuk Perilaku Petani Kopi Pada Dinas Pertanian Kabupaten Ngawi
Abstract
Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk mengetahui, menguji peran kepuasan dalam membentuk perilaku petani kopi pada Dinas Pertanian Kabupaten Ngawi. Teknik analisis yang digunakan adalah dengan menggunakan uji validitas dan uji reliabilitas, uji linieritas, analisis regresi, analisis jalur (Path Analysis), Uji t, Uji F, Uji koefisien determinasi dan analisis korelasi. Hasil Pengujian adalah kepercayaan dan Inovasi layanan berpengaruh positif dan signifikan terhadap kepuasan. Kepercayaan berpengaruh positif dan tidak signifikan terhadap perilaku petani kopi. Inovasi layanan dan kepuasan berpengaruh positif dan signifikan terhadap perilaku petani kopi. Hasil uji F dapat disimpulkan secara bersama-sama variabel kepercayaan, inovasi layanan dan kepuasan berpengaruh signifikan terhadap perilaku petani kopi. Hasil perhitungan nilai R2 total sebesar 0,945 dapat diartikan variasi perilaku petani kopi di Dinas Pertanian Kabupaten Ngawi dijelaskan oleh variabel kepercayaan, inovasi layanan dan kepuasan sebesar 94,5%. Pengaruh langsung kepercayaan terhadap perilaku petani kopi menghasilkan nilai lebih kecil dibandingkan pengaruh tidak langsung. Sehingga lebih efektif melalui jalur tidak langung. Pengaruh langsung inovasi layanan terhadap perilaku petani kopi menghasilkan nilai lebih besar dibandingkan pengaruh tidak langsung. Sehingga lebih efektif melalui jalur langsung.
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