PENGARUH E-MARKETING TERHADAP VOLUME PENJUALAN UMKM KERUPUK USEK DI KELURAHAN KASEPUHAN KABUPATEN BATANG
Abstract
At the time of the Covid 19 pandemic, the sales volume of used crackers has decreased. A strategy is needed to increase sales volume, one of which is by using E-Marketing. The population of this study was 78 people who were Entrepreneurs of Micro, Small and Medium Enterprises of Usek Crackers in Kasepuhan Village, Batang Regency. The samples used in this study were all populations, then analyzed using quantitative data analysis, including: validity and reliability tests, classical assumption tests, simple regression analysis , hypothesis testing through t test, and analysis of the coefficient of determination. The results of the study indicate that E-Marketing has a significant effect on Sales Volume. The R Square number of 0.821 indicates that 82.1 percent of the Sales Volume variable can be explained by the E-Marketing variable in the regression equation. Suggestions from the results of this study are that usek crackers SMEs entrepreneurs to further improve their marketing strategies through E-Marketing, especially in promotions or offerings of goods to be made as attractive as possible, so that potential consumers will be interested and buy usek crackers products. In finding consumers through E-Marketing sellers should increase the intensity in using social media.
Downloads
This work is licensed under a Creative Commons Attribution 4.0 International License.
The use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution 4.0 International License.
Author’s Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
User Rights
JSS's spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JSS permits users to copy, distribute, display, and perform the work. Users will also need to attribute authors and JSS on distributing works in the journal.
Rights of Authors
Authors retain all their rights to the published works, such as (but not limited to) the following rights;
- Copyright and other proprietary rights relating to the article, such as patent rights,
- The right to use the substance of the article in own future works, including lectures and books,
- The right to reproduce the article for own purposes,
- The right to self-archive the article,
- The right to enter into separate, additional contractual arrangements for distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal (Jurnal STIE SEMARANG).
Co-Authorship
If the article was jointly prepared by other authors, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JSS will not be held liable for anything that may arise due to the author(s) internal dispute. JSS will only communicate with the corresponding author.
Royalties
This agreement entitles the author to no royalties or other fees. To such extent as legally permissible, the author waives his or her right to collect royalties relative to the article in respect of any use of the article by JSS.
Miscellaneous
JSS will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. JSS's editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
.png)
