MENTAL ACCOUNTING, ILUSI KEBAHAGIAN PADA KONSUMEN NOMOR BUNTUT ATAU TOGEL
This research aims to examine the effect of Mental Accounting Theory on the Illusion of Happiness, by providing evidence of a relationship between shopping behavior and fulfillment of happiness as described in the Illusionary Happiness Concept. This research was conducted in the Togel Semarang community using a questionnaire instrument which was processed using Regression Analysis, to Test Hypotheses
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