PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS KONSUMEN PRODUK WARDAH (Studi Kasus Konsumen Di Wilayah Yogyakarta)
Abstract
Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh (1) Kualitas produk penting yang merupakan salah satu faktor keunggulan yang kompetitif, (2) Harga adalah satu elemen bauran pemasaran yang menghasilkan pendapatan, elemen lain mendapatkan biaya, (3) Loyalitas lebih ditunjukan kepada suatu perilaku yang ditunjukan dengan pembelian rutin didasarkan pada unit keputusan.Untuk melakukan uji validitas suatu instrumen dapat dilakukan dengan membanding nilai kelayakan ( r ) suatu instrumen dengan nilai r kritis yang ditetapkan, umumnya r kritis digunakan untuk mendefinisikan batas validitas suatu instrumen, yang nilainya ditetapkan sebesar r = 0,232.Penelitian Kualitas Produk dan Harga Terhadap loyalitas Konsumen Produk Wardah di Yogyakarta Jumlah sampel dan Responden (n) 100, maka besarnya df = 100-2 = 98 dengan alpha = 0,05 maka di dapat r table = 0, 232.Kualitas Produk berpengaruh positif signifikan terhadap Loyalitas Konsumen.Harga berpengaruh positif signifikan terhadap Loyalitas Konsumen.
Kata Kunci: Kualitas Produk, Harga, Loyalitas Konsumen
Abstrak
This study aims to determine the effect of (1) Product quality is important which is one of the factors of competitive advantage, (2) Price is an element of the marketing mix that generates revenue, other elements get costs, (3)Loyalty isshown to a behavior that is shown with routine purchases based on unit decisions. Test the validity of an instrument, it can be done by comparing the feasibility value (r) of an instrument with the specified critical r value, generally critical r is used to define the validity limit of an instrument, the value of which is set at r = 0.232. Research on Product Quality and Price on Consumer Loyalty of Wardah Products in Yogyakarta The number of samples and respondents (n) is 100, then the amount of df = 100-2 = 98 with alpha = 0.05 then r table = 0, 232. Product Quality has a significant positive effect on Consumer Loyalty. Price has a significant positive effect on Consumer Loyalty.
Keywords: Product Quality, Price, Consumer Loyalty.
Downloads
This work is licensed under a Creative Commons Attribution 4.0 International License.
The use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution 4.0 International License.
Author’s Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
User Rights
JSS's spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JSS permits users to copy, distribute, display, and perform the work. Users will also need to attribute authors and JSS on distributing works in the journal.
Rights of Authors
Authors retain all their rights to the published works, such as (but not limited to) the following rights;
- Copyright and other proprietary rights relating to the article, such as patent rights,
- The right to use the substance of the article in own future works, including lectures and books,
- The right to reproduce the article for own purposes,
- The right to self-archive the article,
- The right to enter into separate, additional contractual arrangements for distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal (Jurnal STIE SEMARANG).
Co-Authorship
If the article was jointly prepared by other authors, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JSS will not be held liable for anything that may arise due to the author(s) internal dispute. JSS will only communicate with the corresponding author.
Royalties
This agreement entitles the author to no royalties or other fees. To such extent as legally permissible, the author waives his or her right to collect royalties relative to the article in respect of any use of the article by JSS.
Miscellaneous
JSS will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. JSS's editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
.png)
