PENEKANAN DIMENSI ORIENTASI PASAR PADA KINERJA PEMASARAN
Keywords: customer orientation, competitor orientation, cross-functional coordination and marketing performance
Abstract
Abstract. The research problems behind this research is the case of the decrease in income of outlet rent and store Semarang, beside that there is also gap of research about influence from market orientation to marketing performance. So this study aims to analyze the influence of customer orientation, competitor orientation and cross-functional coordination of marketing performance. The population in this research is all owner of rent and store outlet of Semarang, with sample number 100 respondents, taken based on purposive sampling method. Analyzer used is multiple linear regression. The results of this study proves empirically that customer orientation, competitor orientation and cross-functional coordination have positive and significant impact on marketing performance.
Downloads
References
Andoyo. 2021. Pengaruh Orientasi Pasar dan Orientasi Kewirausahaan terhadap Kinerja Pemasaran Pedagang Baju Batik Pasar Klewer Solo.http://lib.unnes.ac.id/225901/1/7311409009-pdf&ved. Diakses tanggal 12 Februari 2016. Hal 1.
Ekaterina, Protcko (Russia) dan Utz Dornberger (Germany). 2022. The Impact of Market Orientation on Business Performance – The Case of Tatarstan Knowledge-Intensive Companies (Russia). Problems and Perspectives in Management, Volume 12, Issue 4.
Ferdinand, Augusty. 2006. Metode Penelitian Manajemen: Pedoman Penelitian untuk skripsi, Tesis dan Disertai Ilmu Manajemen. Semarang: Universitas Diponegoro.
Ferdinand, Augusty. 2002. Structural Equation Modelling dalam Penelitian Manajemen. Semarang:FE UNDIP.
Ferdinand, Augusty. 2014. Metode Penelitian Manajemen. Semarang. Seri Pustaka Kunci.
Ferdinand, Augusty., 2000a. “Manajemen Pemasaran : Sebuah Pendekatan Strategy”. Research Paper Serie. No. 01 Program Magister Manajemen Universitas Diponegoro (Maret).
Ghozali, Imam. 2009. Aplikasi Analisis Mulitivariate Dengan Program SPSS. Edisi Keempat. Universitas Dipenogoro, Semarang.
Ghozali, Imam. 2013. Aplikasi Analisis Multivariat dengan Program IBM SPSS 21. Edisi 7, Penerbit Universitas Diponegoro, Semarang.
Hamel dan Prahalad. 1998. Management. New Delhi: Tata Mc Graw Hill.
Jaworski,B.J., & Kohli, A. K. 1993. “Market Orientation : Antecedents and Consequences”, Journal of Marketing, p. 53-70.
Johnson, dan Wiboon Arunthanes. 1995. "Ideal and Actual Product Adaptation In U.S. Exporting Firm", International Marketing Review, Vol.12,p.31-46.
Julian. 2020. The market orientation-marketing performance Relationship-the empirical link in international joint ventures. International Journal of Trade and Global Markets, vol. 3, no. 4, pp. 414-431.
Kohli ,A. K., & Jaworski, B. J., 1990. “Market Orientation : The Construct, Research roposition, and Managerial Implication”, Journal of Marketing, pp. 1 – 18.
Narver, J. C., & Slater , S. F. 1990. “The Effect of Market Orientation on Business Profitability”, Journal of Marketing. Pp.20 – 35.
Porter, Michael E., 1990. Competitive Advantage Of Nations. NewYork : WordP=ress.
Prakosa, Bagas. 2022. Pengaruh Orientasi Pasar, Inovasi Danorientasi Pembelajaran Terhadap Kinerja Perusahaan Untuk Mencapai Keunggulan Bersaing (Studi Empiris Pada Industri Manufaktur Di Semarang). Jumal Studi Manajemen & Organisasl Vol. 2 No. 1 Januari.
Puspitasari. 2021. Orientasi Pasar Dan Inovasi Produk Sebagai Strategi Untuk Meningkatkan Kinerja Pemasaran Perusahaan Mebel Jepara.
Singarimbun, Masri dan Effendi, Sofian (Editor). 2010. Metode Penelitian Survay. Jakarta: PT Pustaka LP3ES Indonesia.
Sukma Bakti, dan Harniza Harun. 2021. Pengaruh Orientasi Pasar Dan Nilai Pelanggan Terhadap Kinerja Pemasaran Maskapai Penerbangan Lion Air. Jurnal Manajemen Pemasaran Modern, Vol. 3, No. 1, Juni, ISSN 2085-0972.
Susanto, Perengki. 2022. Pengaruh Orientasi Pasar Pada Kinerja Perusahaan Kecil. Jurnal Kajian Manajemen Bisnis, Volume 1, Nomor 2, September, hlm. 45-62.
Uncles, Mark. 2000. Market Orientation. Australian Journal Management. Vol. 25, No. 2, UNSW Business School. http://citeseerx.ist.psu.edu/viewdoc/download%3Fdoi%3D10.1.1.124.873%26rep%Drep1% 26type%3Dpdf&ved. Diakses tanggal 12 Maret 2016. Hal. 120-144.
Widiartanto. 2023. The Effect of Transformational Leadership on Market Orientation, Learning Orientation, Organization Innovation and Organization Performance (Study on Star-Rated Hotels in Central Java Province, Indonesia). IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 12, Issue 6 (Sep. - Oct. 2013), PP 08-18. www.iosrjournals.org
This work is licensed under a Creative Commons Attribution 4.0 International License.
The use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution 4.0 International License.
Author’s Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
User Rights
JSS's spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JSS permits users to copy, distribute, display, and perform the work. Users will also need to attribute authors and JSS on distributing works in the journal.
Rights of Authors
Authors retain all their rights to the published works, such as (but not limited to) the following rights;
- Copyright and other proprietary rights relating to the article, such as patent rights,
- The right to use the substance of the article in own future works, including lectures and books,
- The right to reproduce the article for own purposes,
- The right to self-archive the article,
- The right to enter into separate, additional contractual arrangements for distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal (Jurnal STIE SEMARANG).
Co-Authorship
If the article was jointly prepared by other authors, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JSS will not be held liable for anything that may arise due to the author(s) internal dispute. JSS will only communicate with the corresponding author.
Royalties
This agreement entitles the author to no royalties or other fees. To such extent as legally permissible, the author waives his or her right to collect royalties relative to the article in respect of any use of the article by JSS.
Miscellaneous
JSS will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. JSS's editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
.png)
