ANALISIS PENGARUH KUALITAS PELAYANAN, HARGA DAN KEMUDAHAN AKSES TERHADAP KEPUASAN PENGUNJUNG DI PLANETARIUM DAN OBSERVATORIUM UIN WALISONGO SEMARANG

  • sopi sopi stie semarang
  • Muhammad Saefuddin Mina
DOI: https://doi.org/10.33747/stiesmg.v17i2.807
Keywords: Service Quality, Price, Ease of Access, Visitor satisfaction

Abstract

Tourism is one of the important sectors as the mainstay of the country's economic resources, especially when the tourist attractions are visited by foreign tourists. The purpose of this study was to determine whether the quality of service, price, and ease of access to visitor satisfaction at the Planetarium and Observatory UIN Walisongo.

This study took a sample of 100 visitors. The data analysis technique used to solve the problems in this study is to use regression analysis. This analysis is used to determine and obtain an overview of the effect of service quality (X1), price (X2), and ease of access (X3) on visitor satisfaction (Y) at the Planetarium and Observatory of UIN Walisongo. Data processing in this study using the SPSS computer program.

The test results obtained first, the service quality variable obtained a t-count value of 3.687 with a significance value of 0.001 smaller than 0.05 and the regression coefficient has a positive value of 0.393. So this study succeeded in proving the first hypothesis which says that “there is a positive effect of service quality on visitor satisfaction at the UIN Walisongo Planetarium and Observatory”. Second, the price variable obtained a t-count value of 2.106 with a significance value of 0.038 smaller than 0.05 and the regression coefficient has a positive value of 0.212. So this study succeeded in proving the second hypothesis which says that “there is a positive effect of price on visitor satisfaction at the Planetarium and Observatory of UIN Walisongo”. Third, the ease of access variable obtained a t-count value of 2.268 with a significance value of 0.026 smaller than 0.05 and the regression coefficient has a positive value of 0.216. So this study succeeded in proving the third hypothesis which says that “there is a positive effect of promotion on visitor satisfaction at the Planetarium and Observatory of UIN Walisongo”.

The conclusion in this study is that service quality (X1), price (X2), ease of access (X3) have a positive effect on visitor satisfaction (Y) planetarium and Observatory UIN Walisongo. Suggestions in this study are to provide services to customers should be in accordance with established service standards. can pay attention to prices well.

 

Downloads

Download data is not yet available.

References

Andayani, A. S. L. dan N. R. (2017). Pengaruh Kualitas Pelayanan (Service Quality) Terhadap Kepuasan Pelanggan PT. Sucofindo Batam. Journal of Business Administration, 1(2), 234.
Desembrianita, E. (2016). Pengaruh Kualitas Pelayanan, Fasilitas, Dan Harga Terhadap Kepuasan Pelanggan Untuk Menggunakan Jasa Hotel Oval Surabaya. Journal of Research in Ekonomics and Management, 16(2), 347.
Firmansyah, M. A. (2018). Perilaku Konsumen (Sikap dan Pemasaran). Deepublish.
Kotler, P., & Armstrong, G. (2008). Prinsip-Prinsip PEMASARAN. In 1 (p. 345). Erlangga.
Krismiaji, A. (2011). Akuntansi Manajemen. UPP STIM YKPN.
Line, G. works!: M. and corporate initiatives that build a better world. . . and the bottom. (2013). Good works!: Marketing and corporate initiatives that build a better world... and the bottom Line. Gabal.
Longenecker, J. G. (2001). Kewirausahaan Manajemen Usaha Kecil. Salemba Empat.
Maulana, A. S. (2016). Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan PT.TOI. Jurnal Ekonomi, 7(2), 117.
Megasari. (2021). Kajian Dasar Pariwisata. Andalan Bintang Ghonim.
Rustanti, N. (2015). buku ajaran ekonomi pangan dan gizi. Deepublish.
Sabran, B. (2009). Prinsip-prinsip pemasaran. Erlangga.
Saputra, R. P. U. dan H. (2017). Pengaruh Harga dan Kualitas Pelayanan Terhadap Sayuran Organik Di Pasar Sambas Medan.
Published
2025-06-27
Issue
Vol 17 No 2 (2025): Jurnal STIE Semarang
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

License

The use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution 4.0 International License. 

Author’s Warranties

The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).

User Rights

JSS's spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JSS permits users to copy, distribute, display, and perform the work. Users will also need to attribute authors and JSS on distributing works in the journal.

Rights of Authors

Authors retain all their rights to the published works, such as (but not limited to) the following rights;

  • Copyright and other proprietary rights relating to the article, such as patent rights,
  • The right to use the substance of the article in own future works, including lectures and books,
  • The right to reproduce the article for own purposes,
  • The right to self-archive the article,
  • The right to enter into separate, additional contractual arrangements for distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal (Jurnal STIE SEMARANG).

Co-Authorship

If the article was jointly prepared by other authors, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JSS will not be held liable for anything that may arise due to the author(s) internal dispute. JSS will only communicate with the corresponding author.

Royalties

This agreement entitles the author to no royalties or other fees. To such extent as legally permissible, the author waives his or her right to collect royalties relative to the article in respect of any use of the article by JSS.

Miscellaneous

JSS will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. JSS's editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.